Make (formerly Integromat) is an advanced no-code automation platform that competes with Zapier but appeals to more technical users who need complex multi-step workflows with conditional logic, data transformation, and iterative processing. Its visual canvas-style interface shows the full workflow as a diagram, making complex automations easier to understand and debug.
Pricing: Free (1,000 operations/month, 2 active scenarios), Core ($9/month, 10,000 operations), Pro ($16/month, 10,000 operations, full execution history, custom variables), Teams ($29/month, team features), Enterprise (custom). Make charges per operation rather than per Zap task — a single scenario step is one operation, making complex multi-step workflows significantly cheaper than Zapier.
Make's key advantages over Zapier are the visual workflow editor for complex logic, cheaper per-operation pricing for high-volume automation, and more powerful data transformation tools including built-in JSON/XML parsing and array aggregation. For teams building sophisticated automation pipelines, it provides genuinely more capability.
The learning curve is steeper than Zapier — the canvas interface is powerful but can be overwhelming for users new to automation concepts. Zapier remains the better choice for simple, quick integrations between common apps.
