Zapier is the most widely used automation platform, connecting over 6,000 apps through a no-code interface that triggers actions in one app when events happen in another. Its AI layer — Zapier Agents — extends this to natural language task automation, where you describe what you want to automate and the AI configures the workflow.
Pricing: Free (5 Zaps, 100 tasks/month), Professional ($19.99/month, unlimited Zaps, 750 tasks), Team ($69/month, shared workspace, 2,000 tasks), Enterprise (custom, SSO, admin tools). Task limits are the main constraint — each step in a Zap consumes a task.
Zapier's core value is the breadth of its app library — 6,000+ integrations is unmatched, including every major business tool. For non-technical teams who need to automate processes between apps without writing code, it's the default choice. Common workflows include CRM update notifications, form submission processing, email campaign triggers, and data sync between Google Sheets and other tools.
Make (formerly Integromat) offers more complex workflow logic at lower price per task, and is favoured by power users. For developers who want more control, direct API integration or n8n (self-hosted) are alternatives.
